This requirement is for recruiting promotional items: backpacks, t-shirts, stainless steel tumblers coffee mugs, pens, plastic water bottles, lanyards, wristbands and logo velcro patches all with NJ…
Active Blanket Purchase Agreement Awarded Last action
- Contract number
- W912KN23A0003
- Awardee
-
Lomar Specialty Advertising, Inc. UEI EJZNDLTAK6D6
- Awarding agency
-
New Jersey National Guard
Army National Guard, Department of Defense
- Task orders
- 5 $266,089 obligated
Award facts
- Combined order value
-
- $266,109 Current, with exercised options
- $285,528 Potential, with all options
- Last date to order 61% complete
- IDV ceiling 67% used
- $400,000.00
- Maximum order
- $150,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- 8105 Bags And Sacks
- Set-aside
- No set-aside
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
Lomar Specialty Advertising, Inc. (LSA), a self-certified small disadvantaged woman-owned small business based in Concord, North Carolina, was awarded a multiple-award Blanket Purchase Agreement by the Department of the Army on September 29, 2023, with a ceiling value of $400,000 and a performance period extending through September 28, 2028. The contract is designated as a total small business set-aside and covers the procurement of recruiting and promotional merchandise branded with New Jersey Army National Guard logos, including backpacks, t-shirts, stainless steel tumblers, coffee mugs, pens, plastic water bottles, lanyards, wristbands, and logo Velcro patches. These promotional items are intended to support military recruiting and retention initiatives across Army National Guard units, with the master ceiling limit established at $400,000 to enable efficient ordering without requiring new competitive solicitations for each specific requirement.
Under this BPA framework, the Department of the Army and New Jersey National Guard have issued multiple task orders (BPA calls) totaling approximately $246,388.75 to date. Notable calls include a $94,605 order for backpacks and pens issued September 29, 2023; a $41,724 order for hoodies and assorted promotional items issued April 22, 2024; a $23,469.75 call for computer backpacks issued July 16, 2024; and an $86,890 order issued March 24, 2025. All task orders have been awarded on a firm fixed-price basis with places of performance identified in Sea Girt, New Jersey and Concord, North Carolina. This BPA arrangement provides the Army and Army National Guard expedited access to pre-qualified branded merchandise from a certified small business vendor, supporting recruitment marketing initiatives while ensuring compliance with small business procurement requirements.
Description
This requirement is for recruiting promotional items: backpacks, t-shirts, stainless steel tumblers coffee mugs, pens, plastic water bottles, lanyards, wristbands and logo velcro patches all with NJ army national guard branding.
Task orders
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Change Order | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract W912KN23A0003?
W912KN23A0003 was awarded to Lomar Specialty Advertising, Inc. by New Jersey National Guard (Army National Guard) on September 29, 2023.
How much is contract W912KN23A0003 worth?
Orders under W912KN23A0003 have obligated $266,089. Their combined current value, with exercised options, is $266,109. Their combined potential value, with all options, is $285,528. W912KN23A0003's own ceiling is $400,000. A single order can be worth up to $150,000.
How many orders have been placed under contract W912KN23A0003?
5 orders have been placed under W912KN23A0003, the latest on September 5, 2025.
Which agency awarded contract W912KN23A0003?
New Jersey National Guard (Army National Guard) awarded W912KN23A0003, with funding from Department of the Army (Department of Defense).
Who can order from contract W912KN23A0003?
W912KN23A0003 is a multiple award blanket purchase agreement. Only the awarding agency can place orders on it.
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