BPA1 CALL5-lomar W580KU0012308068 computer backpacks toughrider and expandable laptop bag
Ended Awarded Last action
- Contract number
- W912KN25FA017
- Awardee
-
Lomar Specialty Advertising, Inc. UEI EJZNDLTAK6D6
- Awarding agency
-
New Jersey National Guard
Army National Guard, Department of Defense
- Obligated
- $19,420
Award facts
- Contract value 50% obligated
-
- $19,419.75 Current, with exercised options
- $38,839.50 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- 8105 Bags And Sacks
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 13 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Sea Girt, NJ 08750, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Army awarded a $38,839.50 firm fixed-price BPA call to Lomar Specialty Advertising, Inc. (LSA) on September 5, 2025, for the procurement of computer backpacks, including ToughRider and expandable laptop bag models. This contract award is designated as a total small business set-aside and represents a task order under the Department of the Army's multiple-award Blanket Purchase Agreement for New Jersey Army National Guard recruiting and promotional merchandise, established in September 2023 with a $400,000 ceiling. The place of performance is Sea Girt, New Jersey, with an ultimate completion date of October 5, 2025.
LSA is a Concord, North Carolina-based Subchapter S Corporation that specializes in branded promotional merchandise for military recruiting and retention initiatives. The company holds multiple small business certifications, including self-certified small disadvantaged business, woman-owned small business, and Black American-owned enterprise designations. LSA maintains four primary Blanket Purchase Agreement vehicles with the federal government across the Department of Defense and National Guard entities, positioning the company as a pre-qualified vendor for standardized military promotional supplies. This award reflects the Army's continued reliance on LSA's capabilities to deliver customized branded merchandise supporting recruiting and retention objectives across multiple service branches and state-based Army National Guard commands.
Quick answers
Who was awarded contract W912KN25FA017?
W912KN25FA017 was awarded to Lomar Specialty Advertising, Inc. by New Jersey National Guard (Army National Guard) on September 5, 2025.
How much is contract W912KN25FA017 worth?
The government has obligated $19,420 on W912KN25FA017. Its potential value, with all options, is $38,840.
Which agency awarded contract W912KN25FA017?
New Jersey National Guard (Army National Guard) awarded W912KN25FA017, with funding from Department of the Army (Department of Defense).
Is contract W912KN25FA017 an order under another contract?
Yes. W912KN25FA017 is a BPA call under W912KN23A0003, a blanket purchase agreement.
Was contract W912KN25FA017 competed?
The extent of competition for W912KN25FA017 was competed under sap. The government received 13 offers. It was set aside: Total Small Business.
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