Recruiting promotional items to be used by recruiting and retention.
Active Blanket Purchase Agreement Awarded Last action
- Contract number
- W9124V25AA020
- Awardee
-
Essential Products Of America, Inc. UEI DLNNSZQE86V4
- Awarding agency
-
Montana National Guard
Army National Guard, Department of Defense
- Task orders
- 1 $52,330 obligated
Award facts
- Opportunity
-
- Recruiting Promotional Items for the MTARNG Solicitation · W9124V25QA009 · Posted Apr 11, 2025
- Combined order value
-
- $52,330 Current, with exercised options
- $250,000 Potential, with all options
- Last date to order 27% complete
- IDV ceiling 21% used
- $250,000.00
- Maximum order
- $50,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541890 Other Services Related to Advertising
- Set-aside
- No set-aside
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
Essential Products Of America, Inc. (doing business as Whole Spectrum Products), a minority-owned, Hispanic American-owned small business based in Louisville, Kentucky, was awarded a Blanket Purchase Agreement by the Department of the Army on June 9, 2025, with a ceiling value of $250,000 and an ultimate completion date of May 31, 2030. The agreement was issued as a single award without set-aside restrictions at the Blanket Purchase Agreement level; however, subsequent call orders against this BPA, such as the July 1, 2025 award valued at $250,000, are designated as total small business set-asides. The contract supports recruiting and retention activities for Army National Guard operations, with performance to be conducted in Louisville, Kentucky. The vendor has demonstrated capability in providing customized branded merchandise, including apparel, drinkware, outdoor equipment, and promotional items featuring military unit logos and specifications tailored to government requirements.
The original solicitation, issued by the Montana Army National Guard on April 11, 2025, sought to establish multiple Blanket Purchase Agreements for recruiting promotional items under North American Industry Classification System code 541890 (Other Services Related to Advertising) with a total small business set-aside classification. The procurement encompasses a diverse range of branded promotional products—including apparel, accessories, drinkware, technology items, and sports equipment—designed to support recruitment efforts targeting individuals aged 17 to 34. Delivery is specified for Fort Harrison, Montana, with a 60-month performance period and variable quantities across five ordering periods, ranging from 1 to 1,000+ items depending on product category. The government prioritized high-quality, trend-forward items from recognizable manufacturers such as Nike, Under Armour, and Adidas to enhance recruitment and retention effectiveness. Essential Products Of America's established track record supplying customized items such as stainless steel tumblers, water bottles, backpacks, patches, and branded merchandise positioned the company as a qualified awardee to fulfill these requirements.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Q4/FY25 BPA calls for rrpi | Montana National Guard (ARNG) | $52,330 |
Quick answers
Who was awarded contract W9124V25AA020?
W9124V25AA020 was awarded to Essential Products Of America, Inc. by Montana National Guard (Army National Guard) on June 9, 2025.
How much is contract W9124V25AA020 worth?
Orders under W9124V25AA020 have obligated $52,330. Their combined potential value, with all options, is $250,000. W9124V25AA020's own ceiling is $250,000. A single order can be worth up to $50,000.
How many orders have been placed under contract W9124V25AA020?
1 order has been placed under W9124V25AA020, the latest on July 1, 2025.
Which agency awarded contract W9124V25AA020?
Montana National Guard (Army National Guard) awarded W9124V25AA020, with funding from Department of the Army (Department of Defense).
Who can order from contract W9124V25AA020?
W9124V25AA020 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.
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