University of buffalo military advertising. Base + 4OY contract.
Ended Purchase Order Awarded Last action
- Contract number
- W912PQ19P0044
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
New York National Guard
Army National Guard, Department of Defense
- Obligated
- $69,120
Award facts
- Opportunity
-
- University of Buffalo Military Marketing Solicitation · W912PQ19Q0012 · Posted May 8, 2019
- Contract value 80% obligated
-
- $69,120.00 Current, with exercised options
- $86,400.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Buffalo, NY 14260, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $17,280 | |
| Exercise an Option | $17,280 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $17,280 | |
| Original award | $17,280 |
About this award
This is a firm fixed price purchase order awarded by the New York Army National Guard's Recruiting and Retention Battalion (MNRR) to Learfield Communications, LLC, doing business as Learfield IMG College, for university military advertising and recruiting services. The contract has a base period of 1 year with 4 option years, for a total potential value of $86,400.
The contract requires Learfield to provide access to set up recruiting booths for the University of Buffalo's football and basketball home games, create and place LED signage in the University's venues, and place 300,000 web banner advertisements targeting the University's student audience. This contract was awarded on a sole source basis and does not have a small business set-aside designation.
Quick answers
Who was awarded contract W912PQ19P0044?
W912PQ19P0044 was awarded to Learfield Communications, LLC by New York National Guard (Army National Guard) on May 17, 2019.
How much is contract W912PQ19P0044 worth?
The government has obligated $69,120 on W912PQ19P0044. Its potential value, with all options, is $86,400.
Was contract W912PQ19P0044 competed?
The extent of competition for W912PQ19P0044 was not competed under sap. The government received 1 offer.
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