Digital marketing advertising services for MD ARNG recruiting and retention battalion (RRB)
Ended Purchase Order Awarded Last action
- Contract number
- W912K625PA019
- Awardee
-
Sociallyconnected LLC UEI HTSWZCHLHTN9
- Awarding agency
-
Maryland National Guard
Army National Guard, Department of Defense
- Obligated
- $81,600
Award facts
- Opportunity
-
- Digital Market for MD ARNG Recruiting and Retention Battalion (RRB) Solicitation · W912K625QA013 · Posted Aug 13, 2025
- Contract value 100% obligated
- $81,600.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 28 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Reisterstown, MD, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
Sociallyconnected LLC, a small business contractor, was awarded a $81.6K firm fixed-price purchase order by the Department of the Army to provide digital marketing advertising services for the Maryland Army National Guard Recruiting and Retention Battalion. The contract, awarded on September 30, 2025, runs through September 29, 2026, and is designated as a Total Small Business set-aside. Services will be performed in Reisterstown, Maryland, with a focus on supporting recruiting efforts across multiple Maryland counties including Anne Arundel, Baltimore, Carroll, Harford, Howard, and Queen Anne's.
The scope of work encompasses comprehensive digital marketing capabilities to enhance recruiting and retention efforts, including account management, recruiter training and consulting, market research and analytics, marketing strategy support, and local search engine optimization services across 32 recruiting locations. Key deliverables include two in-person training conferences, four online training sessions, monthly consulting services, quarterly geographic information system studies, and custom recruiter support tools such as landing pages, digital business cards, and QR codes. This award follows the previous incumbent contractor, Bluf Agency LLC, whose most recent contract was valued at $149.5K, indicating a reduction in contract scope or pricing under the new awardee.
Quick answers
Who was awarded contract W912K625PA019?
W912K625PA019 was awarded to Sociallyconnected LLC by Maryland National Guard (Army National Guard) on September 30, 2025.
How much is contract W912K625PA019 worth?
The government has obligated $81,600 on W912K625PA019.
Which agency awarded contract W912K625PA019?
Maryland National Guard (Army National Guard) awarded W912K625PA019, with funding from Department of the Army (Department of Defense).
Was contract W912K625PA019 competed?
The extent of competition for W912K625PA019 was competed under sap. The government received 28 offers. It was set aside: Total Small Business.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award