RRB GEO-fencing contract
Ended Purchase Order Awarded Last action
- Contract number
- W912JM23P0011
- Awardee
-
Park Circle Technologies LLC UEI UJHQLK7FHNR9
- Awarding agency
-
Georgia National Guard
Army National Guard, Department of Defense
- Obligated
- $85,200
Award facts
- Opportunity
-
- Georgia National Guard Geofencing Requirement Pre-Solicitation · W912JM23Q0004 · Posted Feb 1, 2023
- Contract value 18% obligated
-
- $85,200.00 Current, with exercised options
- $470,783.78 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541870 Advertising Material Distribution Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 19 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Marietta, GA 30060, USA
Award details come from SAM.gov/FPDS.
About this award
The Department of the Army awarded a $470,783.78 firm-fixed-price purchase order contract to Park Circle Technologies LLC, a Woman-Owned Small Business, to provide geofencing, targeted digital advertising, and retargeting services to support recruitment efforts for the Georgia Army National Guard. The contract has a period of performance through March 31, 2028.
This contract was awarded under a pre-solicitation notice that sought a contractor to identify 67 high schools in Georgia and target each with 1 million impressions and 250,000 clicks through geofencing capabilities within a 1 mile radius, with the objective of generating qualified leads of potential enlistees among 17-24 year-olds. The contractor must submit weekly performance reports detailing impression and click-through data. The potential value of the contract may reach the $25,000 simplified acquisition threshold based on the impression and engagement requirements across the 67 locations over multiple years.
Quick answers
Who was awarded contract W912JM23P0011?
W912JM23P0011 was awarded to Park Circle Technologies LLC by Georgia National Guard (Army National Guard) on April 1, 2023.
How much is contract W912JM23P0011 worth?
The government has obligated $85,200 on W912JM23P0011. Its potential value, with all options, is $470,784.
Which agency awarded contract W912JM23P0011?
Georgia National Guard (Army National Guard) awarded W912JM23P0011, with funding from Department of the Army (Department of Defense).
Was contract W912JM23P0011 competed?
The extent of competition for W912JM23P0011 was full and open competition. The government received 19 offers.
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