Ararng recruiting and retention marketing

Ended Purchase Order Awarded Last action

Contract number
W912JF25PA040
Awardee
Awarding agency
Obligated
$160,000

Award facts

Contract value 100% obligated
$160,000.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Department of the Army Department of Defense
NAICS code
541830 Media Buying Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Not Competed under SAP · 1 offer Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
NO LITTLE ROCK, AR 72199, USA

Award details come from SAM.gov/FPDS.

About this award

This is a firm fixed-price purchase order contract awarded by the Department of the Army to Bluf Agency LLC, a woman-owned small business (WOSB) based in Atlanta, Georgia. The contract, with a ceiling value of $160,000.00, is for marketing services related to ARARNG (Arkansas Army National Guard) recruiting and retention. The period of performance runs from August 1, 2025 to July 31, 2026. The contract was not set aside for any particular business category. Bluf Agency LLC is a marketing and digital services firm that has secured multiple federal contracts with various state National Guard organizations for recruitment, lead generation, and branding campaigns. This award continues Bluf Agency's support of the Army National Guard's marketing and engagement efforts.

Quick answers

Who was awarded contract W912JF25PA040?

W912JF25PA040 was awarded to Bluf Agency LLC by Arkansas National Guard (Army National Guard) on August 1, 2025.

How much is contract W912JF25PA040 worth?

The government has obligated $160,000 on W912JF25PA040.

Which agency awarded contract W912JF25PA040?

Arkansas National Guard (Army National Guard) awarded W912JF25PA040, with funding from Department of the Army (Department of Defense).

Was contract W912JF25PA040 competed?

The extent of competition for W912JF25PA040 was not competed under sap. The government received 1 offer.

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