Non-commercial sustainment advertising
Ended Purchase Order Awarded Last action
- Contract number
- W912J223P0011
- Awardee
-
Wisconsin Broadcasters Assn Inc. UEI GZ4PDEDUES54
- Awarding agency
-
Wisconsin National Guard
Army National Guard, Department of Defense
- Obligated
- $309,996
Award facts
- Opportunity
-
- NCSA TV and Radio Broadcast Advertising Special Notice · W912J223R0002 · Posted Jan 26, 2023
- Contract value 100% obligated
- $309,996.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Madison, WI 53703, USA
Award details come from SAM.gov/FPDS.
About this award
The Department of the Army Wisconsin Army National Guard awarded a firm fixed-price purchase order to the Wisconsin Broadcasters Association, a non-profit organization, to provide television and radio advertisement spots through the Non-Commercial Sustainment Advertising (NCSA) program. The contract has a potential value of $309,996.00 and a period of performance from March 1, 2023 to February 29, 2024. The purpose is to support Wisconsin Army National Guard recruiting and retention efforts by reaching the target demographic of 17-24 and 25-35 year-olds, as well as influencers, through the NCSA program. As the sole organization authorized to execute the NCSA program in Wisconsin, representing over 450 radio and television stations, the Wisconsin Broadcasters Association was awarded this sole source contract.
Quick answers
Who was awarded contract W912J223P0011?
W912J223P0011 was awarded to Wisconsin Broadcasters Assn Inc. by Wisconsin National Guard (Army National Guard) on March 1, 2023.
How much is contract W912J223P0011 worth?
The government has obligated $309,996 on W912J223P0011.
Was contract W912J223P0011 competed?
The extent of competition for W912J223P0011 was not competed under sap. The government received 1 offer.
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