Army marketing and advertising program rfto MRA 003-018 2018-2019 m & RA - labor and odes (FY18. ARNG - labor and odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0848
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $2,877,658
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $2,877,658.33 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$20,842 | |
| Supplemental Agreement for work within scope | $647,959 | |
| Original award | $2,250,541 |
About this award
This is a delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm, to provide labor and other direct expenses in support of the Army Marketing and Advertising Program. The contract has a completion date of August 30, 2019 and a potential value of $2,877,658.33. It is a firm fixed price delivery order, with no set-aside designation. The services to be provided include creative development, media planning/buying, market research, event management, and digital marketing to support Army recruiting and outreach efforts, such as paid media campaigns, talent booking, social media management, and SMS texting platforms.
Quick answers
Who was awarded contract W9124D18F0848?
W9124D18F0848 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 1, 2018.
How much is contract W9124D18F0848 worth?
The government has obligated $2,877,658 on W9124D18F0848.
Which agency awarded contract W9124D18F0848?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0848, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0848 an order under another contract?
Yes. W9124D18F0848 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0848 competed?
The extent of competition for W9124D18F0848 was full and open competition.
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