Army marketing and advertising program rfto 18-820 ARNG national broadreach media ARNG - labor, media and odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0838
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $10,610,879
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $10,610,879.28 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$273,935 | |
| Supplemental Agreement for work within scope | $4,419,422 | |
| Original award | $6,465,392 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded a Firm Fixed Price Delivery Order contract to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising company, to provide services for the Army Marketing and Advertising Program. The contract, with a potential value of $10,610,879.28, covers a range of marketing and media services to support Army National Guard outreach and general Army recruiting efforts, including paid media campaigns, market research, event production, and digital engagement platforms. The contract is not designated as a set-aside.
Quick answers
Who was awarded contract W9124D18F0838?
W9124D18F0838 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on June 7, 2018.
How much is contract W9124D18F0838 worth?
The government has obligated $10,610,879 on W9124D18F0838.
Which agency awarded contract W9124D18F0838?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0838, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0838 an order under another contract?
Yes. W9124D18F0838 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0838 competed?
The extent of competition for W9124D18F0838 was full and open competition.
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