Army marketing and advertising program rfto 18-001 core operations and CMR (7 APR 2018 through 30 SEP 2018)

Ended Awarded Last action

Contract number
W9124D18F0813
Awardee
Awarding agency
Obligated
$9,042,382

Award facts

Opportunity
Contract value 100% obligated
$9,042,382.24 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10017, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

About this award

This federal contract award is for the Army Marketing and Advertising Program RFTO 18-001 Core Operations and CMR, awarded to McCann-Erickson USA, Inc., a for-profit marketing and advertising services company. The contract, which runs from April 7, 2018 through September 30, 2018, has a potential value of $9,042,382.24 and is a Firm Fixed Price Delivery Order placed by the Department of the Army Headquarters Office of the Secretary. The contract does not have a set-aside designation. Based on the information provided, this contract supports the Army's recruiting and outreach efforts by providing services such as creative development, media planning/buying, market research, event management, and digital marketing.

Quick answers

Who was awarded contract W9124D18F0813?

W9124D18F0813 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on April 7, 2018.

How much is contract W9124D18F0813 worth?

The government has obligated $9,042,382 on W9124D18F0813.

Which agency awarded contract W9124D18F0813?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0813, with funding from Office of the Secretary (Headquarters).

Is contract W9124D18F0813 an order under another contract?

Yes. W9124D18F0813 is a delivery order under W9124D11D0036, an indefinite delivery contract.

Was contract W9124D18F0813 competed?

The extent of competition for W9124D18F0813 was full and open competition.

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