Army marketing and advertising program rfto 18-620 nationally planned local media usarec local funding - media (FY18)
Ended Awarded Last action
- Contract number
- 0638
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $10,449,311
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $10,449,310.78 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$50,689 | |
| Supplemental Agreement for work within scope | $4,500,000 | |
| Supplemental Agreement for work within scope | $3,000,000 | |
| Original award | $3,000,000 |
About this award
This is a $10,449,310.78 delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit organization. The contract, which does not have a set-aside designation, is for the Army Marketing and Advertising Program and supports Army recruiting and outreach efforts through a range of marketing and advertising services such as creative development, media planning and buying, market research, event management, and digital marketing. Based on the details provided, this delivery order appears to be part of a larger contract vehicle focused on nationally-planned local media to support the U.S. Army Recruiting Command's local funding and media requirements.
Quick answers
Who was awarded contract 0638?
0638 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 16, 2018.
How much is contract 0638 worth?
The government has obligated $10,449,311 on 0638.
Which agency awarded contract 0638?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0638, with funding from Office of the Secretary (Headquarters).
Is contract 0638 an order under another contract?
Yes. 0638 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0638 competed?
The extent of competition for 0638 was full and open competition.
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