Army marketing and advertising program rfto 18-318 social and media licenses amrg funding - labor and odes (FY18)
Ended Awarded Last action
- Contract number
- 0637
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $533,185
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $533,184.98 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$13,247 | |
| Supplemental Agreement for work within scope | $82,566 | |
| Original award | $463,866 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded a $533,184.98 firm fixed-price delivery order contract to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The contract covers labor and other direct expenses for the Army Marketing and Advertising Program, including social media and digital engagement services such as creative development, media buying, market research, event management, and digital marketing to support Army National Guard outreach and general Army recruiting efforts. This delivery order is not associated with a set-aside program. Mccann-Erickson Usa, Inc. has received multiple prime federal contract awards from the Department of the Army Headquarters Office of the Secretary between 2018-2019, with a total potential value exceeding $24 million.
Quick answers
Who was awarded contract 0637?
0637 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 16, 2018.
How much is contract 0637 worth?
The government has obligated $533,185 on 0637.
Which agency awarded contract 0637?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0637, with funding from Office of the Secretary (Headquarters).
Is contract 0637 an order under another contract?
Yes. 0637 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0637 competed?
The extent of competition for 0637 was full and open competition.
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