Army marketing and advertising program rfto 18-132 high school challenge amrg funding - labor and odes (FY18)
Ended Awarded Last action
- Contract number
- 0622
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $5,780,889
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $5,780,888.55 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$281,864 | |
| Supplemental Agreement for work within scope | -$7,848 | |
| Supplemental Agreement for work within scope | -$6,880 | |
| Supplemental Agreement for work within scope | $57,430 | |
| Supplemental Agreement for work within scope | $3,308,622 | |
| Supplemental Agreement for work within scope | -$80,755 | |
| Original award | $2,792,184 |
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The contract is for the Army Marketing and Advertising Program, with a focus on the High School Challenge AMRG Funding effort to support Army recruiting and outreach. The contract has a completion date of December 21, 2018 and a potential value of $5,780,888.55. It is a firm fixed-price contract with no set-aside designation. The services provided under this contract include creative development, media planning/buying, market research, event management, and digital marketing to support paid media campaigns, event production, and digital engagement platforms.
Quick answers
Who was awarded contract 0622?
0622 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 23, 2018.
How much is contract 0622 worth?
The government has obligated $5,780,889 on 0622.
Which agency awarded contract 0622?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0622, with funding from Office of the Secretary (Headquarters).
Is contract 0622 an order under another contract?
Yes. 0622 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0622 competed?
The extent of competition for 0622 was full and open competition.
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