US army marketing and advertising program rfto 18-124 nhra amrg funding - labor and odes (FY18)
Ended Awarded Last action
- Contract number
- 0620
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $2,658,943
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $2,658,942.55 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$604,053 | |
| Supplemental Agreement for work within scope | -$3,157 | |
| Supplemental Agreement for work within scope | -$3 | |
| Original award | $3,266,156 |
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services company. The contract has a potential value of $2,658,942.55 and is for the U.S. Army Marketing and Advertising Program, specifically to provide labor and other direct expenses (ODEs) for the National Hot Rod Association (NHRA) Army Marketing and Recruiting Group (AMRG) in Fiscal Year 2018. The contract has a completion date of December 26, 2018 and was awarded on December 27, 2017. It is a firm-fixed-price contract with no set-aside designation. The services to be provided under this contract include creative development, media planning and buying, market research, event management, and digital marketing to support Army recruiting and outreach efforts.
Quick answers
Who was awarded contract 0620?
0620 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 27, 2017.
How much is contract 0620 worth?
The government has obligated $2,658,943 on 0620.
Which agency awarded contract 0620?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0620, with funding from Office of the Secretary (Headquarters).
Is contract 0620 an order under another contract?
Yes. 0620 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0620 competed?
The extent of competition for 0620 was full and open competition.
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