Army marketing and advertising program rfto 18-008 EMM amrg funding - labor and odes (FY18) ARNG labor (FY18)
Ended Awarded Last action
- Contract number
- 0618
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $2,617,187
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $2,617,186.64 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$1,097 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $3,043 | |
| Supplemental Agreement for work within scope | $702,567 | |
| Supplemental Agreement for work within scope | $2,616 | |
| Original award | $1,910,058 |
About this award
This contract award is for the Army Marketing and Advertising Program RFTO 18-008, which provides labor and Other Direct Expenses (ODEs) funding for the Army National Guard (ARNG) in Fiscal Year 2018. The prime contractor is Mccann-Erickson USA, Inc., a for-profit organization that provides marketing, advertising, and media services to the federal government.
The contract is a Firm Fixed Price Delivery Order with a potential value of $2,617,186.64. It was awarded on December 28, 2017 by the Department of the Army Headquarters Office of the Secretary, and the period of performance ended on December 15, 2018. No set-aside designation was used for this award. Based on Mccann-Erickson's history of supporting Army recruiting and outreach efforts, the services provided under this contract likely included creative development, media planning/buying, market research, event management, and digital marketing to support the Army National Guard's recruiting and engagement objectives.
Quick answers
Who was awarded contract 0618?
0618 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 28, 2017.
How much is contract 0618 worth?
The government has obligated $2,617,187 on 0618.
Which agency awarded contract 0618?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0618, with funding from Office of the Secretary (Headquarters).
Is contract 0618 an order under another contract?
Yes. 0618 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0618 competed?
The extent of competition for 0618 was full and open competition.
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