Army marketing and advertising program rfto 18-051 brand campaign redux amrg funding - labor and odes (FY18)
Ended Awarded Last action
- Contract number
- 0616
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $4,623,115
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $4,623,114.67 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$36,753 | |
| Funding Only Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $24,032 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$48,030 | |
| Supplemental Agreement for work within scope | $95,914 | |
| Supplemental Agreement for work within scope | $823,624 | |
| Supplemental Agreement for work within scope | $8,820 | |
| Supplemental Agreement for work within scope | $97,257 | |
| Supplemental Agreement for work within scope | $3,110,687 | |
| Supplemental Agreement for work within scope | $16,973 | |
| Supplemental Agreement for work within scope | $3,617 | |
| Supplemental Agreement for work within scope | $47,880 | |
| Supplemental Agreement for work within scope | $97,619 | |
| Supplemental Agreement for work within scope | $3,080 | |
| Original award | $378,395 |
Show all 18
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, for the Army Marketing and Advertising Program. The contract is for labor and other direct expenses in support of a brand campaign redux effort for the Army Recruiting Command. The award has a potential value of $4,623,114.67 and was completed on December 15, 2018. There was no set-aside designation used for this contract. Based on the vendor's past performance, the contract likely involved services such as creative development, media planning and buying, market research, event management, and digital marketing to support Army recruiting and outreach initiatives.
Quick answers
Who was awarded contract 0616?
0616 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on December 12, 2017.
How much is contract 0616 worth?
The government has obligated $4,623,115 on 0616.
Which agency awarded contract 0616?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0616, with funding from Office of the Secretary (Headquarters).
Is contract 0616 an order under another contract?
Yes. 0616 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0616 competed?
The extent of competition for 0616 was full and open competition.
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