Army marketing and advertising program rfto 18-021 national online media amrg funding - labor, odes and media (FY18)
Ended Awarded Last action
- Contract number
- 0615
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $49,779,911
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $49,779,911.11 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$533,173 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $7,800,000 | |
| Supplemental Agreement for work within scope | $4,500,000 | |
| Supplemental Agreement for work within scope | $1,200,000 | |
| Supplemental Agreement for work within scope | $8,850,000 | |
| Original award | $27,963,084 |
About this award
This is a delivery order awarded by the Department of the Army Headquarters Office of the Secretary to the prime contractor McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, with a potential value of $49,779,911.11. The contract is for the Army Marketing and Advertising Program and includes labor, other direct expenses, and media services to support the Army's national online media efforts for fiscal year 2018. Two subcontractors were identified: D Exposito & Partners LLC for HCM media buying/planning, and AACM for media buying/planning. This contract does not have a set-aside designation. Based on McCann-Erickson USA, Inc.'s prior federal contract work with the Army, the services provided likely include creative development, media planning/buying, market research, event management, and digital marketing to support Army recruiting and outreach initiatives.
Quick answers
Who was awarded contract 0615?
0615 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 31, 2018.
How much is contract 0615 worth?
The government has obligated $49,779,911 on 0615.
Which agency awarded contract 0615?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0615, with funding from Office of the Secretary (Headquarters).
Is contract 0615 an order under another contract?
Yes. 0615 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0615 competed?
The extent of competition for 0615 was full and open competition.
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