Army marketing and advertising program rfto 18-020 national awareness media amrg funding - labor, odes and media (FY18)
Ended Awarded Last action
- Contract number
- 0614
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $69,900,900
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $69,900,900.48 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$697,001 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $5,800,000 | |
| Supplemental Agreement for work within scope | $2,352,824 | |
| Supplemental Agreement for work within scope | -$8,000,000 | |
| Original award | $70,445,078 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded a Firm Fixed Price Delivery Order contract to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, to provide labor, ODCs, and media services for the Army Marketing and Advertising Program. The contract, valued at a potential $69,900,900.48, is focused on providing support for the Army's national awareness media efforts, including services such as creative development, media planning/buying, market research, event management, and digital marketing. This contract award is not associated with a set-aside designation. McCann-Erickson USA, Inc. has received multiple prime federal contract awards from the Department of the Army Headquarters Office of the Secretary between 2018-2019, with a total potential value exceeding $24 million, to support the Army's recruiting and outreach efforts.
Quick answers
Who was awarded contract 0614?
0614 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 31, 2018.
How much is contract 0614 worth?
The government has obligated $69,900,900 on 0614.
Which agency awarded contract 0614?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0614, with funding from Office of the Secretary (Headquarters).
Is contract 0614 an order under another contract?
Yes. 0614 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0614 competed?
The extent of competition for 0614 was full and open competition.
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