Army marketing and advertising program rfto MRA 002-018 decide to lead phase VII m & RA funding - labor and odes(FY18)
Ended Awarded Last action
- Contract number
- 0610
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,692,107
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $1,692,107.46 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$154,050 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $312,480 | |
| Supplemental Agreement for work within scope | $28,134 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $1,505,544 |
About this award
This is a delivery order award under the Department of the Army Headquarters Office of the Secretary's Army Marketing and Advertising Program. The contract, valued at $1,692,107.46, was awarded to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider, to support the Army's recruiting and outreach efforts. The award covers a range of services, including creative development, media planning/buying, market research, event management, and digital marketing. This delivery order is part of a larger Army Marketing and Advertising Program that has provided McCann-Erickson USA, Inc. with over $24 million in prime contract awards from 2018-2019 to support objectives like paid media campaigns, market research, event production, and digital engagement platforms for Army National Guard outreach and general Army recruiting. The contract does not have a set-aside designation.
Quick answers
Who was awarded contract 0610?
0610 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 15, 2017.
How much is contract 0610 worth?
The government has obligated $1,692,107 on 0610.
Which agency awarded contract 0610?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0610, with funding from Office of the Secretary (Headquarters).
Is contract 0610 an order under another contract?
Yes. 0610 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0610 competed?
The extent of competition for 0610 was full and open competition.
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