Army marketing and advertising program rfto 18-049 brand campaign refresh amrg funding - labor and odes (FY18)
Ended Awarded Last action
- Contract number
- 0604
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $117,088
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $117,087.98 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$9,722 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $126,810 |
About this award
This firm fixed-price delivery order was awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, to provide labor and other direct expenses in support of the Army Marketing and Advertising Program. The contract, valued at $117,087.98, was issued without a set-aside designation and focused on a brand campaign refresh for the Army's recruiting and outreach efforts. The services to be delivered include creative development, media planning and buying, market research, event management, and digital marketing. This award is part of a series of prime contracts the Department of the Army has issued to McCann-Erickson USA, Inc. between 2018-2019, with a total potential value exceeding $24 million, to support the Army's national marketing and advertising initiatives.
Quick answers
Who was awarded contract 0604?
0604 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on November 16, 2017.
How much is contract 0604 worth?
The government has obligated $117,088 on 0604.
Which agency awarded contract 0604?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0604, with funding from Office of the Secretary (Headquarters).
Is contract 0604 an order under another contract?
Yes. 0604 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0604 competed?
The extent of competition for 0604 was full and open competition.
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