Army marketing and advertising program rfto 18-295 partnership zone field marketing team travel media and fulfillment usarec and rotc local funding - labor, odes and media (FY18)
Ended Awarded Last action
- Contract number
- 0596
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $22,557,871
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $22,557,871.41 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $3,125 | |
| Close Out | -$9,689 | |
| Supplemental Agreement for work within scope | -$326,719 | |
| Supplemental Agreement for work within scope | $4,994 | |
| Supplemental Agreement for work within scope | $16,342 | |
| Supplemental Agreement for work within scope | $784,851 | |
| Supplemental Agreement for work within scope | -$238,206 | |
| Supplemental Agreement for work within scope | $858,384 | |
| Supplemental Agreement for work within scope | $1,368,939 | |
| Supplemental Agreement for work within scope | $1,931,221 | |
| Funding Only Action | $18,164,630 | |
| Original award | $0 |
Show all 13
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising company. The contract is for the Army Marketing and Advertising Program, specifically supporting the Partnership Zone Field Marketing Team, Travel Media, and Fulfillment for the U.S. Army Recruiting Command (USAREC) and Reserve Officers' Training Corps (ROTC) programs. The contract has a firm fixed price of $22,557,871.41 and was awarded on October 1, 2017, with a completion date of September 30, 2018. There was no set-aside designation used for this contract. The services provided under this contract include creative development, media planning and buying, market research, event management, and digital marketing to support Army recruiting and outreach efforts.
Quick answers
Who was awarded contract 0596?
0596 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on October 1, 2017.
How much is contract 0596 worth?
The government has obligated $22,557,871 on 0596.
Which agency awarded contract 0596?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0596, with funding from Office of the Secretary (Headquarters).
Is contract 0596 an order under another contract?
Yes. 0596 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0596 competed?
The extent of competition for 0596 was full and open competition.
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