Army marketing and advertising program rfto 17-821 army national guard (ARNG) national online media ARNG - labor, odes and media (FY17)
Ended Awarded Last action
- Contract number
- 0595
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $8,322,446
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $8,322,445.76 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$32,661 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $8,355,107 |
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The contract, valued at a potential $8,322,445.76, supports the Army National Guard's (ARNG) national online media efforts, including labor, other direct expenses (ODEs), and media buying services. The work falls under the Army Marketing and Advertising Program and is focused on objectives such as paid media campaigns, market research, event production, and digital engagement platforms to support ARNG outreach and Army recruiting efforts. This delivery order contract was not set aside for any specific business type.
Quick answers
Who was awarded contract 0595?
0595 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 21, 2017.
How much is contract 0595 worth?
The government has obligated $8,322,446 on 0595.
Which agency awarded contract 0595?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0595, with funding from Office of the Secretary (Headquarters).
Is contract 0595 an order under another contract?
Yes. 0595 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0595 competed?
The extent of competition for 0595 was full and open competition.
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