Army marketing and advertising program rfto 17-031 incremental online media amrg funding - media (FY17)
Ended Awarded Last action
- Contract number
- 0589
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $10,900,184
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $10,900,183.64 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$99,816 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $11,000,000 |
About this award
This is a delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, for the Army Marketing and Advertising Program. The order, valued at $10,900,183.64, is for incremental online media funding and media services to support the Army's recruiting efforts. The contract is for firm fixed-price delivery of services such as creative development, media planning and buying, market research, event management, and digital marketing. There is no set-aside designation for this award. Based on the agency and description, this order is likely part of a larger Army marketing and outreach program focused on recruiting through various media channels and engagement platforms.
Quick answers
Who was awarded contract 0589?
0589 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 7, 2017.
How much is contract 0589 worth?
The government has obligated $10,900,184 on 0589.
Which agency awarded contract 0589?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0589, with funding from Office of the Secretary (Headquarters).
Is contract 0589 an order under another contract?
Yes. 0589 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0589 competed?
The extent of competition for 0589 was full and open competition.
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