Army marketing and advertising program rfto 17-030 national awareness incremental media amrg funding - media (FY17)
Ended Awarded Last action
- Contract number
- 0588
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $18,980,044
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $18,980,044.44 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$19,956 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $19,000,000 |
About this award
This is a delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit organization, for the Army Marketing and Advertising Program. The contract has a total potential value of $18,980,044.44 and is for firm fixed price services related to national awareness incremental media, including creative development, media planning/buying, market research, event management, and digital marketing. This contract is not designated as a set-aside. Based on the vendor's past work with the Department of the Army, these services support Army recruiting and outreach efforts through paid media campaigns, talent booking, social media management, and other engagement platforms.
Quick answers
Who was awarded contract 0588?
0588 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 7, 2017.
How much is contract 0588 worth?
The government has obligated $18,980,044 on 0588.
Which agency awarded contract 0588?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0588, with funding from Office of the Secretary (Headquarters).
Is contract 0588 an order under another contract?
Yes. 0588 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0588 competed?
The extent of competition for 0588 was full and open competition.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award