Army marketing and advertising program rfto 17-820 ARNG national awareness cinema media ARNG - labor, odes and media (FY17)
Ended Awarded Last action
- Contract number
- 0587
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $9,984,386
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $9,984,386.19 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$15,614 | |
| Original award | $10,000,000 |
About this award
This is a $9,984,386.19 firm-fixed-price delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm. The contract is for the Army Marketing and Advertising Program RFTO 17-820 ARNG National Awareness Cinema Media and supports the Army National Guard's marketing and outreach efforts. The services to be provided include creative development, media planning/buying, market research, event management, and digital marketing. This contract has no set-aside designation. Based on the agency and award details, this contract award is likely part of the Army's broader marketing and recruiting initiatives to raise awareness and engage potential recruits for the Army National Guard.
Quick answers
Who was awarded contract 0587?
0587 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 7, 2017.
How much is contract 0587 worth?
The government has obligated $9,984,386 on 0587.
Which agency awarded contract 0587?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0587, with funding from Office of the Secretary (Headquarters).
Is contract 0587 an order under another contract?
Yes. 0587 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0587 competed?
The extent of competition for 0587 was full and open competition.
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