Army marketing and advertising program ARNG brand ident and prop ARNG - labor and odes (FY17)
Ended Awarded Last action
- Contract number
- 0584
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $270,904
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $270,904.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$9,643 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $280,547 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The $270,904.00 contract is for the Army Marketing and Advertising Program supporting the Army National Guard's brand identification and promotional efforts in Fiscal Year 2017. The contract includes services such as creative development, media planning/buying, market research, event management, and digital marketing to support Army National Guard outreach and general Army recruiting. This award is not associated with a set-aside program.
Quick answers
Who was awarded contract 0584?
0584 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 1, 2017.
How much is contract 0584 worth?
The government has obligated $270,904 on 0584.
Which agency awarded contract 0584?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0584, with funding from Office of the Secretary (Headquarters).
Is contract 0584 an order under another contract?
Yes. 0584 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0584 competed?
The extent of competition for 0584 was full and open competition.
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