Army marketing and advertising program 17-401 pfms qual research amrg funding - labor and odes (FY17)
Ended Awarded Last action
- Contract number
- 0581
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $107,804
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $107,804.47 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$9,085 | |
| Other Administrative Action | $0 | |
| Original award | $116,890 |
About this award
This is a firm-fixed price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm, with a potential value of $107,804.47. The contract supports the Army Marketing and Advertising Program (AMAP) and is focused on providing marketing research, media planning and buying, and other digital marketing services to assist with Army recruiting and outreach efforts. The award does not have a small business set-aside designation. Based on past Department of Army awards to this contractor, the services delivered under this contract likely include creative development, event management, social media management, and digital engagement platforms to support the Army's recruiting and National Guard outreach objectives.
Quick answers
Who was awarded contract 0581?
0581 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 25, 2017.
How much is contract 0581 worth?
The government has obligated $107,804 on 0581.
Which agency awarded contract 0581?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0581, with funding from Office of the Secretary (Headquarters).
Is contract 0581 an order under another contract?
Yes. 0581 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0581 competed?
The extent of competition for 0581 was full and open competition.
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