Army marketing and advertising program 17-136 award for excellence program amrg funding - odes (FY17)
Ended Awarded Last action
- Contract number
- 0578
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $831,625
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $831,625.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $831,625 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising company. The $831,625.00 contract is for the Army Marketing and Advertising Program 17-136 Award for Excellence Program, which provides services such as creative development, media planning/buying, market research, event management, and digital marketing to support Army recruiting and outreach efforts. The contract has a period of performance through January 31, 2018 and was awarded on August 16, 2017. It does not have a set-aside designation. Based on the vendor's past work with the Department of the Army, the services under this contract likely include paid media campaigns, market research, event production, and digital engagement platforms to support Army National Guard outreach and general Army recruiting.
Quick answers
Who was awarded contract 0578?
0578 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 16, 2017.
How much is contract 0578 worth?
The government has obligated $831,625 on 0578.
Which agency awarded contract 0578?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0578, with funding from Office of the Secretary (Headquarters).
Is contract 0578 an order under another contract?
Yes. 0578 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0578 competed?
The extent of competition for 0578 was full and open competition.
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