Army marketing and advertising program rfto 17-131 infinite scholars amrg funding - labor and odes (FY17)
Ended Awarded Last action
- Contract number
- 0577
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $272,499
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $272,499.35 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $1,540 | |
| Supplemental Agreement for work within scope | -$12,284 | |
| Supplemental Agreement for work within scope | $15,379 | |
| Original award | $267,865 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The contract has a potential value of $272,499.35 and a completion date of March 30, 2018. It is for the Army Marketing and Advertising Program, supporting Army recruiting and outreach efforts through services such as creative development, media planning/buying, market research, event management, and digital marketing. Based on the prime contractor's past work, these services likely included paid media campaigns, talent booking, social media management, and digital engagement platforms. This delivery order is not associated with any set-aside designations.
Quick answers
Who was awarded contract 0577?
0577 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 16, 2017.
How much is contract 0577 worth?
The government has obligated $272,499 on 0577.
Which agency awarded contract 0577?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0577, with funding from Office of the Secretary (Headquarters).
Is contract 0577 an order under another contract?
Yes. 0577 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0577 competed?
The extent of competition for 0577 was full and open competition.
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