Army marketing and advertising program award fee for 07 APR 2016 - 06 APR 2017

Ended Awarded

Contract number
0576
Awardee
Awarding agency
Obligated
$1,882,000

Award facts

Opportunity
Contract value 100% obligated
$1,882,000.00 Current and potential, with all options
Completion date
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 4 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10017, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

About this award

This is a delivery order awarded to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, by the Department of the Army Headquarters Office of the Secretary. The contract is for the Army Marketing and Advertising Program and has a total potential value of $1,882,000.00. The contract is a firm-fixed-price arrangement with a period of performance from April 7, 2016, to April 6, 2017. This delivery order is not designated as a set-aside contract. Based on the information provided, McCann-Erickson USA, Inc. has received multiple prime contract awards from the Department of the Army in recent years to support Army recruiting and outreach efforts, including services such as creative development, media planning and buying, market research, event management, and digital marketing.

Quick answers

Who was awarded contract 0576?

0576 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 5, 2017.

How much is contract 0576 worth?

The government has obligated $1,882,000 on 0576.

Which agency awarded contract 0576?

MICC Fort Knox (Mission and Installation Contracting Command) awarded 0576, with funding from Office of the Secretary (Headquarters).

Is contract 0576 an order under another contract?

Yes. 0576 is a delivery order under W9124D11D0036, an indefinite delivery contract.

Was contract 0576 competed?

The extent of competition for 0576 was full and open competition. The government received 4 offers.

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