Army marketing and advertising program amrg funding - labor and odes (FY17)
Ended Awarded Last action
- Contract number
- 0560
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $454,944
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $454,944.16 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$17,056 | |
| Supplemental Agreement for work within scope | $63,161 | |
| Supplemental Agreement for work within scope | -$1,285 | |
| Original award | $410,124 |
About this award
The U.S. Department of the Army Headquarters Office of the Secretary awarded a Firm Fixed Price Delivery Order to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider, with a potential value of $454,944.16. The contract supports the Army Marketing and Advertising Program (AMRG) and covers labor and other direct expenses related to marketing, advertising, and outreach efforts for the fiscal year 2017. The contract does not have a set-aside designation. Based on the vendor's past performance on similar Army contract awards, the services provided under this contract likely include creative development, media planning and buying, market research, event management, and digital marketing to support Army recruiting and National Guard outreach initiatives.
Quick answers
Who was awarded contract 0560?
0560 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on May 15, 2017.
How much is contract 0560 worth?
The government has obligated $454,944 on 0560.
Which agency awarded contract 0560?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0560, with funding from Office of the Secretary (Headquarters).
Is contract 0560 an order under another contract?
Yes. 0560 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0560 competed?
The extent of competition for 0560 was full and open competition.
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