Army marketing and advertising program rfto 17-621 usarec national local digital media usarec local funding - media (FY17)
Ended Awarded Last action
- Contract number
- 0549
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $4,231,429
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $4,231,429.11 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$18,571 | |
| Supplemental Agreement for work within scope | $3,000,000 | |
| Original award | $1,250,000 |
About this award
This is a delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, for the Army Marketing and Advertising Program. The order has a potential value of $4,231,429.11 and is a firm-fixed-price contract. The contract is for digital media services to support United States Army Recruiting Command (USAREC) recruiting efforts, including digital awareness advertising, social media management, SMS texting platforms, and market research. The contract does not have a set-aside designation.
Quick answers
Who was awarded contract 0549?
0549 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on March 31, 2017.
How much is contract 0549 worth?
The government has obligated $4,231,429 on 0549.
Which agency awarded contract 0549?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0549, with funding from Office of the Secretary (Headquarters).
Is contract 0549 an order under another contract?
Yes. 0549 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0549 competed?
The extent of competition for 0549 was full and open competition.
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