Army marketing and advertising program rfto 17-620 usarec media usarec local funding - media (FY17)
Ended Awarded Last action
- Contract number
- 0548
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $13,355,372
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $13,355,372.25 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Recruiting Command Office of the Chief of Staff, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$311 | |
| Close Out | -$44,317 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $5,400,000 | |
| Original award | $8,000,000 |
About this award
This is a federal contract award by the Department of the Army Headquarters Deputy Chief of Staff Personnel Army Recruiting Command to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The award, valued at $13,355,372.25, is for the Army Marketing and Advertising Program RFTO 17-620 USAREC Media USAREC Local Funding - Media (FY17) requirement. This delivery order contract has a firm fixed price pricing type and does not have a set-aside designation. The contract supports the Army's recruiting and outreach efforts by providing services such as creative development, media planning/buying, market research, event management, and digital marketing. McCann-Erickson USA, Inc. has received multiple prime federal contract awards from the Department of the Army for similar recruiting-related services in the 2018-2019 period, with a total potential value exceeding $24 million.
Quick answers
Who was awarded contract 0548?
0548 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on March 30, 2017.
How much is contract 0548 worth?
The government has obligated $13,355,372 on 0548.
Which agency awarded contract 0548?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0548, with funding from Recruiting Command (Office of the Chief of Staff).
Is contract 0548 an order under another contract?
Yes. 0548 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0548 competed?
The extent of competition for 0548 was full and open competition.
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