Army marketing and advertising program rfto 17-402 ETF qual research amrg funding - labor and odes (FY17)
Ended Awarded Last action
- Contract number
- 0538
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $123,578
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $123,578.12 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$13,074 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $136,652 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm, with a ceiling value of $123,578.12. The contract is for the Army Marketing and Advertising Program and provides funding for labor and other direct expenses related to qualitative research, market research, and digital engagement to support Army recruiting efforts in fiscal year 2017. This award is not associated with a larger contract vehicle and does not have a set-aside designation. Based on information about Mccann-Erickson Usa, Inc.'s past awards, the company has received multiple prime federal contracts from the Department of the Army Headquarters Office of the Secretary between 2018-2019 with a total potential value exceeding $24 million for similar marketing, advertising, and digital services in support of Army recruiting and outreach initiatives.
Quick answers
Who was awarded contract 0538?
0538 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 26, 2017.
How much is contract 0538 worth?
The government has obligated $123,578 on 0538.
Which agency awarded contract 0538?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0538, with funding from Office of the Secretary (Headquarters).
Is contract 0538 an order under another contract?
Yes. 0538 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0538 competed?
The extent of competition for 0538 was full and open competition.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award