Rfto 17-044 added value & implementation amrg funding - labor (FY17)
Ended Awarded Last action
- Contract number
- 0530
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $92,640
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $92,640.08 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$23,858 | |
| Supplemental Agreement for work within scope | -$9,260 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | -$6,467 | |
| Supplemental Agreement for work within scope | $52,239 | |
| Original award | $79,986 |
About this award
This is a delivery order awarded by the Office of the Secretary of the Department of the Army to the prime contractor Mccann-Erickson Usa, Inc. The contract has a ceiling value of $92,640.08 and is for firm fixed-price services related to "RFTO 17-044 ADDED VALUE & IMPLEMENTATION AMRG FUNDING - LABOR (FY17)." This suggests the contract supports Army recruiting and outreach efforts through services such as creative development, media planning, market research, event management, and digital marketing. The contract does not have a set-aside designation. Based on the vendor's past prime contract awards with the Army, the services provided likely include paid media campaigns, talent booking, social media management, and other digital engagement platforms to support Army National Guard outreach and general Army recruiting.
Quick answers
Who was awarded contract 0530?
0530 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 3, 2017.
How much is contract 0530 worth?
The government has obligated $92,640 on 0530.
Which agency awarded contract 0530?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0530, with funding from Office of the Secretary (Headquarters).
Is contract 0530 an order under another contract?
Yes. 0530 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0530 competed?
The extent of competition for 0530 was full and open competition.
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