Core operations for extension period of 07 APR 2017 through 30 SEP 2017

Ended Awarded Last action

Contract number
0528
Awardee
Awarding agency
Obligated
$16,281,412

Award facts

Opportunity
Contract value 94% obligated
$17,344,834.06 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 4 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10017, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope 4 · Army marketing and advertising program core operations 07 APR 2017 through 06 APR 2018 $7,542,006
Supplemental Agreement for work within scope 3 · Rfto 17-001 MOD 03 core operations army national guard (ARNG) core operations $32,364
Supplemental Agreement for work within scope 2 · Rfto 17-001 MOD 02 ARNG core OPS core operations for army national guard $127,540
Supplemental Agreement for work within scope 1 · Army marketing and advertising ARNG core operations $5,635
Original award $8,573,867

About this award

This is a delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising company, for core operations support with a period of performance from April 7, 2017 through April 6, 2018. The contract has a firm fixed price of $17,344,834.06 and does not have a set-aside designation. Based on the vendor's history of prime federal contract awards from the Department of the Army, the services provided under this delivery order likely include creative development, media planning/buying, market research, event management, and digital marketing to support Army recruiting and outreach efforts.

Quick answers

Who was awarded contract 0528?

0528 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on April 7, 2017.

How much is contract 0528 worth?

The government has obligated $16,281,412 on 0528. Its current value, with exercised options, is $17,344,834.

Which agency awarded contract 0528?

MICC Fort Knox (Mission and Installation Contracting Command) awarded 0528, with funding from Office of the Secretary (Headquarters).

Is contract 0528 an order under another contract?

Yes. 0528 is a delivery order under W9124D11D0036, an indefinite delivery contract.

Was contract 0528 competed?

The extent of competition for 0528 was full and open competition. The government received 4 offers.

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