Rfto 17-132 high school challenge amrg funding - labor (FY17)
Ended Awarded Last action
- Contract number
- 0524
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $2,751,115
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $2,751,114.94 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$108,231 | |
| Supplemental Agreement for work within scope | -$9,982 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $365,786 | |
| Supplemental Agreement for work within scope | -$4,160 | |
| Supplemental Agreement for work within scope | $83,051 | |
| Supplemental Agreement for work within scope | $203,705 | |
| Original award | $2,220,946 |
About this award
This is a firm fixed-price delivery order contract awarded by the Office of the Secretary of the U.S. Army to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The contract, valued at $2,751,114.94, is for "RFTO 17-132 HIGH SCHOOL CHALLENGE AMRG FUNDING - LABOR (FY17)" and has an ultimate completion date of December 21, 2017. The contract supports the Army's recruiting and outreach efforts, providing services such as creative development, media planning/buying, market research, event management, and digital marketing. McCann-Erickson USA, Inc. has received multiple prime contract awards from the Army Headquarters Office of the Secretary between 2018-2019, with a total potential value exceeding $24 million, to support objectives like paid media campaigns, market research, event production, and digital engagement platforms for Army National Guard outreach and general Army recruiting. This contract does not have a set-aside designation.
Quick answers
Who was awarded contract 0524?
0524 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 3, 2017.
How much is contract 0524 worth?
The government has obligated $2,751,115 on 0524.
Which agency awarded contract 0524?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0524, with funding from Office of the Secretary (Headquarters).
Is contract 0524 an order under another contract?
Yes. 0524 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0524 competed?
The extent of competition for 0524 was full and open competition.
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