Army marketing and advertising program rfto 17-021 national online media amrg funding - labor, media and odes (FY17)
Ended Awarded Last action
- Contract number
- 0521
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $27,750,705
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $27,750,705.06 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$34,240 | |
| Supplemental Agreement for work within scope | -$332,050 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $11,000,000 | |
| Supplemental Agreement for work within scope | -$6,227,550 | |
| Supplemental Agreement for work within scope | -$2,756,234 | |
| Original award | $26,100,779 |
About this award
This federal contract award was issued by the Department of the Army to the prime contractor, Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services company. The $27,750,705.06 contract is a delivery order under a larger vehicle, with a firm fixed price type and a performance period ending on December 31, 2017. The award supports the Army Marketing and Advertising Program, providing services such as creative development, media planning/buying, market research, event management, and digital marketing to aid Army recruiting and outreach efforts. No set-aside designation was used for this award. Based on the prime contractor's past contract history, the services delivered under this contract may include paid media campaigns, talent booking, social media management, and polling to support objectives like digital awareness, event production, and SMS texting platforms for the Army National Guard and general Army recruiting.
Quick answers
Who was awarded contract 0521?
0521 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 1, 2017.
How much is contract 0521 worth?
The government has obligated $27,750,705 on 0521.
Which agency awarded contract 0521?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0521, with funding from Office of the Secretary (Headquarters).
Is contract 0521 an order under another contract?
Yes. 0521 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0521 competed?
The extent of competition for 0521 was full and open competition.
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