Army marketing and advertising program rfto 17-020 national awareness media amrg funding - labor, odes and media (FY17)
Ended Awarded Last action
- Contract number
- 0520
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $93,188,936
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $93,188,936.02 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $0 | |
| Supplemental Agreement for work within scope | -$144,926 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$24,102 | |
| Supplemental Agreement for work within scope | $144,926 | |
| Close Out | -$144,926 | |
| Supplemental Agreement for work within scope | -$86,400 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $19,000,000 | |
| Supplemental Agreement for work within scope | $6,227,550 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $2,756,234 | |
| Original award | $65,460,581 |
Show all 13
About this award
This is a firm-fixed-price delivery order contract awarded by the U.S. Department of the Army to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm. The contract, worth up to $93,188,936.02, is for the Army Marketing and Advertising Program and supports national awareness media, labor, and other direct expenses related to Army recruiting and outreach efforts in Fiscal Year 2017. The contract is not set aside for any socioeconomic category. Based on the vendor's history, the services provided likely include creative development, media planning and buying, market research, event management, and digital marketing to support the Army's recruiting and outreach goals.
Quick answers
Who was awarded contract 0520?
0520 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 5, 2017.
How much is contract 0520 worth?
The government has obligated $93,188,936 on 0520.
Which agency awarded contract 0520?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0520, with funding from Office of the Secretary (Headquarters).
Is contract 0520 an order under another contract?
Yes. 0520 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0520 competed?
The extent of competition for 0520 was full and open competition.
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