Rfto 16-213 search engine optimization program amrg funding - labor & odes (FY16)

Ended Awarded Last action

Contract number
0497
Awardee
Awarding agency
Obligated
$187,214

Award facts

Opportunity
Contract value 100% obligated
$187,214.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10017, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action 1 · Amrg funding - labor (FY16) $0
Original award $187,214

About this award

This is a firm fixed-price delivery order contract awarded by the Office of the Secretary of the Department of the Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm. The contract is for search engine optimization services in support of Army recruiting and outreach efforts, and has a total potential value of $187,214.00. The order was awarded on September 30, 2016 with a completion date of September 29, 2017. Based on the vendor's past prime contract awards from the Army, the services provided may include creative development, media planning, market research, event management, and digital marketing. This contract does not have a set-aside designation.

Quick answers

Who was awarded contract 0497?

0497 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 30, 2016.

How much is contract 0497 worth?

The government has obligated $187,214 on 0497.

Which agency awarded contract 0497?

MICC Fort Knox (Mission and Installation Contracting Command) awarded 0497, with funding from Office of the Secretary (Headquarters).

Is contract 0497 an order under another contract?

Yes. 0497 is a delivery order under W9124D11D0036, an indefinite delivery contract.

Was contract 0497 competed?

The extent of competition for 0497 was full and open competition.

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