Army ad rfto 16-720 local media usarec local funding - media (FY16)
Ended Awarded Last action
- Contract number
- 0488
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $2,406,558
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $2,406,557.75 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$93,442 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | -$700,000 | |
| Original award | $3,200,000 |
About this award
This $2,406,557.75 firm fixed-price delivery order was awarded by the Office of the Secretary of the U.S. Department of the Army to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm. The award, which is not set aside, supports the Army Recruiting Command's local media efforts for fiscal year 2016. Key services include creative development, media planning and buying, market research, event management, and digital marketing. This order is part of a larger series of Army prime contract awards to McCann-Erickson USA, Inc. between 2018-2019 valued at over $24 million, which have focused on objectives such as paid media campaigns, talent booking, social media management, and digital engagement platforms to support Army National Guard outreach and general Army recruiting.
Quick answers
Who was awarded contract 0488?
0488 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 24, 2016.
How much is contract 0488 worth?
The government has obligated $2,406,558 on 0488.
Which agency awarded contract 0488?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0488, with funding from Office of the Secretary (Headquarters).
Is contract 0488 an order under another contract?
Yes. 0488 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0488 competed?
The extent of competition for 0488 was full and open competition.
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