Rfto m & RA 002-016 decide to lead (phase v) m & RA - labor & odes (FY16)
Ended Awarded Last action
- Contract number
- 0484
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,084,326
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $1,084,326.02 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$1,225 | |
| Supplemental Agreement for work within scope | -$26,665 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $1,112,217 |
About this award
This is a firm fixed-price delivery order awarded by the Office of the Secretary of the Department of the Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The contract has a ceiling value of $1,084,326.02 and an ultimate completion date of July 1, 2017.
The contract was awarded under the RFTO M & RA 002-016 DECIDE TO LEAD (PHASE V) M & RA - LABOR & ODES (FY16) requirement, which appears to be related to Army recruiting and outreach efforts. Based on the vendor's past performance, the contract likely involves services such as creative development, media planning/buying, market research, event management, and digital marketing to support Army National Guard outreach and general Army recruiting. This contract does not have a set-aside designation.
Quick answers
Who was awarded contract 0484?
0484 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 7, 2016.
How much is contract 0484 worth?
The government has obligated $1,084,326 on 0484.
Which agency awarded contract 0484?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0484, with funding from Office of the Secretary (Headquarters).
Is contract 0484 an order under another contract?
Yes. 0484 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0484 competed?
The extent of competition for 0484 was full and open competition.
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