Army ad rfto 16-795 usarec local media and fulfillment usarec local funding - labor & media (FY16)
Ended Awarded Last action
- Contract number
- 0483
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,601,091
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $1,601,091.44 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$20,546 | |
| Other Administrative Action | $0 | |
| Original award | $1,621,638 |
About this award
This is a firm fixed-price delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm. The contract, valued at $1,601,091.44, is for local media and fulfillment services in support of U.S. Army Recruiting Command (USAREC) recruiting efforts. The contract was not set aside for a specific business type. The services to be provided under this delivery order include creative development, media planning and buying, market research, event management, and digital marketing to support Army recruiting outreach and engagement initiatives. McCann-Erickson USA, Inc. has received multiple prime contracts from the Department of the Army between 2018-2019 for similar advertising and marketing services in support of Army recruiting, with a total potential value exceeding $24 million across those awards.
Quick answers
Who was awarded contract 0483?
0483 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 19, 2016.
How much is contract 0483 worth?
The government has obligated $1,601,091 on 0483.
Which agency awarded contract 0483?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0483, with funding from Office of the Secretary (Headquarters).
Is contract 0483 an order under another contract?
Yes. 0483 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0483 competed?
The extent of competition for 0483 was full and open competition.
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