Army ad rfto m & RA 005-16 2016 - 2017 tracking study labor and odes (FY17)
Ended Awarded Last action
- Contract number
- 0481
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,684,775
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $1,684,774.79 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$0 | |
| Close Out | -$60,309 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $177,147 | |
| Original award | $1,567,937 |
About this award
This is a firm fixed-price delivery order awarded by the Office of the Secretary of the Department of the Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider, for the 2016-2017 Army Advertising Recruiting and Retention Outreach Tracking Study. The contract has a ceiling value of $1,684,774.79 and a period of performance ending on June 30, 2017. The contract supports Army recruiting and outreach efforts through services such as creative development, media planning/buying, market research, event management, and digital marketing. This delivery order is part of a larger contract vehicle, but no additional details about the contract vehicle are provided. The contract does not have a set-aside designation.
Quick answers
Who was awarded contract 0481?
0481 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 1, 2016.
How much is contract 0481 worth?
The government has obligated $1,684,775 on 0481.
Which agency awarded contract 0481?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0481, with funding from Office of the Secretary (Headquarters).
Is contract 0481 an order under another contract?
Yes. 0481 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0481 competed?
The extent of competition for 0481 was full and open competition.
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