Army ad rfto 16-404 brand creative qualitative and quantitative research amrg funding - labor and odes (FY16)
Ended Awarded Last action
- Contract number
- 0476
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $315,517
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $315,517.43 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$28,651 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $3,995 | |
| Original award | $340,173 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The contract, valued at $315,517.43, is to support the Army's recruiting and outreach efforts through services such as creative development, media planning/buying, market research, event management, and digital marketing.
The contract is not associated with a larger vehicle and does not have a set-aside designation. Based on the vendor's history of supporting Army recruiting and outreach initiatives through previous prime contract awards, this delivery order likely continues those efforts, providing a range of marketing and advertising services to the Army National Guard and broader Army recruiting programs.
Quick answers
Who was awarded contract 0476?
0476 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on May 6, 2016.
How much is contract 0476 worth?
The government has obligated $315,517 on 0476.
Which agency awarded contract 0476?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0476, with funding from Office of the Secretary (Headquarters).
Is contract 0476 an order under another contract?
Yes. 0476 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0476 competed?
The extent of competition for 0476 was full and open competition.
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