Army ad rfto 16-042 brand campaign: planning, creative development & production amrg funding - labor and odes(FY16)
Ended Awarded Last action
- Contract number
- 0473
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $276,533
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $276,532.52 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$78,010 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $91,051 | |
| Original award | $263,491 |
About this award
This is a firm fixed-price delivery order awarded by the U.S. Army to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The $276,532.52 contract is for planning, creative development, and production services to support the Army's brand campaign, including labor and ODCs (other direct costs) in fiscal year 2016. The order was awarded under the Army's AD RFTO 16-042 vehicle, which appears to be an advertising-related contract vehicle. There is no set-aside designation noted. Based on the vendor information, McCann-Erickson USA, Inc. has previously received multiple prime contracts from the Army Headquarters Office of the Secretary for recruiting and outreach efforts, with a total potential value exceeding $24 million in the 2018-2019 period.
Quick answers
Who was awarded contract 0473?
0473 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on April 20, 2016.
How much is contract 0473 worth?
The government has obligated $276,533 on 0473.
Which agency awarded contract 0473?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0473, with funding from Office of the Secretary (Headquarters).
Is contract 0473 an order under another contract?
Yes. 0473 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0473 competed?
The extent of competition for 0473 was full and open competition.
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