Rfto 16-323 FFA amrg funding - labor (FY16)
Ended Awarded Last action
- Contract number
- 0468
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $262,606
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $262,605.86 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$5,191 | |
| Original award | $267,797 |
About this award
This is a firm fixed-price delivery order awarded by the Office of the Secretary of the Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider, with a ceiling value of $262,605.86. The award was issued under RFTO 16-323 FFA AMRG FUNDING - LABOR (FY16) and has an ultimate completion date of December 30, 2016. The contract does not have a set-aside designation.
Based on Mccann-Erickson Usa, Inc.'s past prime federal contract awards from the Department of the Army Headquarters Office of the Secretary, this delivery order likely involves services such as creative development, media planning/buying, market research, event management, and digital marketing to support the Army's recruiting and outreach efforts, potentially including paid media campaigns, talent booking, social media management, and SMS texting platforms.
Quick answers
Who was awarded contract 0468?
0468 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on April 15, 2016.
How much is contract 0468 worth?
The government has obligated $262,606 on 0468.
Which agency awarded contract 0468?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0468, with funding from Office of the Secretary (Headquarters).
Is contract 0468 an order under another contract?
Yes. 0468 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0468 competed?
The extent of competition for 0468 was full and open competition.
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