Army ad rfto 16-046 IDR: TV, cinema, poster creative development and production amrg funding - labor and odes (FY16)
Ended Awarded Last action
- Contract number
- 0455
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $830,836
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $830,835.94 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$843 | |
| Supplemental Agreement for work within scope | -$22,806 | |
| Supplemental Agreement for work within scope | -$126,439 | |
| Supplemental Agreement for work within scope | $949,767 | |
| Original award | $31,157 |
About this award
This is a firm fixed-price delivery order awarded by the Office of the Secretary of the U.S. Army to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, for television, cinema, and poster creative development and production services. The contract, valued at $830,835.94, supports the Army's recruiting and outreach efforts through services such as paid media campaigns, market research, event production, and digital engagement platforms. This delivery order is part of a larger indefinite delivery/indefinite quantity (IDIQ) contract vehicle. No set-aside designation was used for this award. Based on the vendor's past performance, McCann-Erickson USA, Inc. has received multiple prime contracts from the Army to support recruiting and outreach initiatives, with a total potential value exceeding $24 million during the 2018-2019 period.
Quick answers
Who was awarded contract 0455?
0455 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 9, 2016.
How much is contract 0455 worth?
The government has obligated $830,836 on 0455.
Which agency awarded contract 0455?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0455, with funding from Office of the Secretary (Headquarters).
Is contract 0455 an order under another contract?
Yes. 0455 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0455 competed?
The extent of competition for 0455 was full and open competition.
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