Army ad rfto 16-312 brand: storytelling amrg funding - labor and odes (FY16)
Ended Awarded Last action
- Contract number
- 0450
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $445,063
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $445,062.64 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$33,149 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$2,736 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$2,394 | |
| Supplemental Agreement for work within scope | -$449 | |
| Original award | $483,791 |
About this award
This is a $445,062.64 firm fixed-price delivery order contract awarded by the U.S. Department of the Army to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm. The contract, which has no set-aside designation, supports the Army's recruiting and outreach efforts through services such as creative development, media planning/buying, market research, event management, and digital marketing. The contract was awarded under the Army's AD RFTO 16-312 BRAND: STORYTELLING AMRG FUNDING - LABOR AND ODES (FY16) vehicle, which is focused on brand storytelling and recruiting initiatives. McCann-Erickson USA, Inc. has received multiple prime contract awards from the Army for similar services in the 2018-2019 period, with a total potential value exceeding $24 million.
Quick answers
Who was awarded contract 0450?
0450 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 29, 2016.
How much is contract 0450 worth?
The government has obligated $445,063 on 0450.
Which agency awarded contract 0450?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0450, with funding from Office of the Secretary (Headquarters).
Is contract 0450 an order under another contract?
Yes. 0450 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0450 competed?
The extent of competition for 0450 was full and open competition.
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